LANDERY LAW OFFICE
Trademarks
A trademark is a word, phrase, symbol, and/or design that identifies and distinguishes the source of the goods of one party from those of others. A service mark is a word, phrase, symbol, and/or design that identifies and distinguishes the source of a service rather than goods. The term “trademark” is often used to refer to both trademarks and service marks.
Do I need a Trademark?
In today's saturated market, safeguarding your brand's uniqueness is paramount. Trademarking offers robust protection, granting pivotal federal benefits such as public acknowledgment of your ownership, a nationwide legal presumption of your rights, and exclusivity in using the mark for designated goods or services. Beyond protection, trademarks can also be lucrative assets; they pave the way for generating revenue through licensing opportunities. Let's delve deeper into the potential of your trademark. Schedule a consultation to explore the power of licensing.
How do I go about creating a strong Trademark?
The strongest trademarks are those that are considered “fanciful, arbitrary, or suggestive.” Strive for uniqueness in your brand identity. For instance, branding blue jeans as 'Blue Jeans' is too descriptive to qualify. Contrastingly, names like 'True Religion' for jeans don't directly allude to the product, making them standout trademarks.Such distinct marks not only streamline the registration process but also translate into savings in time and expenses. When crafting your trademark, let creativity lead the way
So What's My Next Step?
To create a compelling trademark, aim for a name that aligns with the criteria of being either fanciful, arbitrary, or suggestive. These categories not only capture the essence of your goods or services but also bolster their distinctiveness.
Fanciful Mark: These are unique words coined exclusively for their role as trademarks. Icons like 'Kodak' and 'Exxon' exemplify this category.
Arbitrary Mark: Common words bestowed with an unexpected meaning. Consider 'Apple' in the realm of computers or 'Lotus' in software.
Suggestive Mark: These subtly hint at the traits or features of the associated goods or services. 'Blu-ray', alluding to high-capacity storage, and 'Microsoft', indicative of microcomputer software, are prime examples. Whether you're set on a mark or seeking guidance in crafting the perfect emblem for your offering, our team is ready to assist—right from ideation to registration with the U.S. Patent and Trademark Office."
Trademark Services
1
Trademark Search
We specialize in providing comprehensive trademark searches. Our team of experts will conduct a comprehensive search of existing trademarks to ensure that the mark you are seeking to register is not already in use.
2
Trademark Regisration
Preparation of all necessary paperwork and filings with the USPTO. Includes a preliminary search and report. Updates during the entire process to help ensure registisration.
3
Trademark Renewal
An experienced attorney will help you navigate the renewal process, ensuring your trademark is kept in good standing and your rights are protected. Rest assured that your brand will remain safe and secure.
